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Racing News- ISC Announces New Digital Media Partnership with Ingenuity Sun Media (ISM)


DAYTONA BEACH, Fla. – International Speedway Corporation (ISC), owner / operator of 13 of the nation’s major motorsports entertainment facilities, today announced its partnership with ISM, a pioneer and leader in sports venue digital activation, to form ISM Vision Powered by BoldVu®, the World’s Largest 360-degree Digital Engagement Venue Network. The new technology will debut during Speedweeks, beginning February 18 and running through the 59thDAYTONA 500 on February 26, at Daytona International Speedway. In addition, ISM Vision Powered by BoldVu® will be employed at all ISC facilities beginning in 2017.

“I look forward to working with ISC to revolutionize fan engagement at large sporting venues,” said ISM CEO Nelson Martinez.  “ISC’s long and distinguished history in motorsports, its power as a brand and distinctive collection of key sports venues, is the ideal partner for ISM’s far-reaching and ambitious rethinking of how to better engage with and improve the fan experience.”

ISC’s trackside network of modular, large-format digital video boards will become ISM Vision Powered by BoldVu®.  Displaying thrilling racing action, driver interviews and promotional content, ISM Vision Powered by BoldVu® will also be fully integrated with each track’s and Motor Racing Network’s (MRN) mobile app allowing fans to utilize way-finding technologies, and realize real-time traffic and weather alerts and event schedules. The ISM platform allows for a more integrated marketing experience and provides rich onsite activation opportunities. In addition, ISC and its advertisers and partners will benefit from expanded consumer analytics and for the first time, consumer insights on fan behavior, campaign engagement and the overall visitor experience.

“We are very excited about the long-term partnership with ISM to reinvent our digital video boards across the enterprise,” said ISC CMO Daryl Wolfe. “Our modular program puts the fans first and ISM has gone above and beyond to create an even more entertaining product which continues to improve the overall fan experience.”

Manufacturing Resources International (MRI), the technology leader in outdoor LCD displays, has partnered with ISM to be the cornerstone sponsor of ISM Vision Powered by BoldVu® at all ISC facilities. ISM Vision, Powered by BoldVu®, will include nearly 200 IP-connected digital displays, including each track’s large-format digital screens and dozens of 86-inch BoldVu® displays. Initially temporary, these displays will become permanent by the end of 2017.


“The ISM platform is a fan-focused technology that allows the venue, sponsors, and teams to interact in a way they have never been able to before,” said Jeff Hutchins, president of ISM.


About ISC

International Speedway Corporation is a leading promoter of motorsports activities, currently promoting more than 100 racing events annually as well as numerous other motorsports-related activities.  The Company owns and/or operates 13 of the nation’s major motorsports entertainment facilities, including Daytona International Speedway® in Florida (home of the DAYTONA 500®); Talladega Superspeedway® in Alabama; Michigan International Speedway® located outside Detroit; Richmond International Raceway® in Virginia; Auto Club Speedway of Southern CaliforniaSM near Los Angeles; Kansas Speedway® in Kansas City, Kansas; Phoenix International Raceway® in Arizona; Chicagoland Speedway® and Route 66 RacewaySM near Chicago, Illinois;  Homestead-Miami SpeedwaySM in Florida; Martinsville Speedway® in Virginia; Darlington Raceway® in South Carolina; and Watkins Glen International® in New York.

The Company also owns and operates Motor Racing NetworkSM, the nation’s largest independent sports radio network and Americrown Service CorporationSM, a subsidiary that provides catering services, and food and beverage concessions.  In addition, the Company has a 50 percent interest in the Hollywood Casino at Kansas Speedway.  For more information, visit the Company’s Web site at

About ISM

ISM Vision, Powered by BoldVu® embodies marketing and technology aligned to develop intelligent solutions which create new ways to engage visitors at thousands of locations inside and outside of large sports and entertainment venues. ISM uses the latest technology to incorporate valued fan functionality with at venue activation in a way that brings value to fans, venue owners, and advertisers. For more information about ISM Vision, Powered by BoldVu®, please visit

About MRI

From their global headquarters in Alpharetta, Georgia, MRI designs, engineers, and manufactures enterprise-grade BoldVu® displays for use in dynamic, outdoor environments. Learn more at


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