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FEMALE-LED MUSIC AND ENTERTAINMENT PLATFORM, FEMME IT FORWARD, LOOKS TO EXPAND BY ESTABLISHING JOINT VENTURE WITH LIVE NATION

FEMALE-LED MUSIC AND ENTERTAINMENT PLATFORM, FEMME IT FORWARD, LOOKS TO EXPAND BY ESTABLISHING JOINT VENTURE WITH LIVE NATION


Live Nation Entertainment, the world’s leading live entertainment company, today announced it has expanded Femme It Forward by creating a joint venture of the same name to spotlight the industry’s most creative and accomplished female visionaries, both on the stage and behind the scenes.

A first of its kind female-led music and entertainment platform, Femme It Forward first launched as an event series in April 2019. Since then, it has produced over 20 shows and panels across the U.S. that feature all-women line ups from chart toppers like Cardi B, Jill Scott and Jorja Smith to newcomers like Kiana Lede and Nicole Bus. A portion of every ticket sold was donated directly to charities supporting women in music education, career development, empowerment, homelessness, domestic abuse and incarceration.

The newly established joint venture will allow Femme It Forward to expand its reach across multiple genres of music and entertainment mediums including female-led music festivals, concerts, original content, comedy shows, philanthropic endeavors, panels, college engagements and much more.

“Femme It Forward is here to celebrate the depth, power, and talent of women in music and entertainment. This is my call to every female creative in the industry. I am speaking directly to you.” said Heather Lowery, founder and CEO, Femme It Forward. “Our time is now – the moment to drive your true creative vision is here. I got you.”

“Live Nation always supports entrepreneurs with a bold vision and plan,” said Michael Rapino, President and Chief Executive Officer, Live Nation Entertainment. “Femme it Forward has an ambitious mission that we were eager to get behind and we are excited to help Heather bring her ideas to fruition.”

Femme It Forward’s 2020 programming includes:

  • Concert Series: Cross-genre lineups of talent ranging from emerging to established female artists.
  • Serenade: A series of pop-up live shows where male artists celebrate women.
  • Testimony: An intimate gathering bringing women in entertainment together to share moments of adversity and triumph that altered their lives.
  • GEMA: Live series and documentaryspotlighting the most groundbreaking female artists in Latin music

About Femme It Forward:
Femme It Forward is a female-led music and entertainment platform that centers its mission in celebrating, educating, and empowering the industry’s most creative and accomplished female visionaries through multi-format, multi-market consumer experiences. We produce music festivals, concerts, original content, comedy shows, philanthropic endeavors, panels, college engagements and more. For more information on Femme It Forward, please visit FemmeItForward.com.  For live updates and to join the conversation, follow #FemmeItForward on Twitter, Instagram and Facebook

About Bryan Joe Corder (3516 Articles)
Concert Photographer at heart, Love listening to music and going to shows to try to capture the magic on the stage with my imagery.I also review albums and live concerts.

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