Just ahead of their appearances at the legendary Reading and Leeds Festivals next weekend, I the Mighty have offered up some advice on coping with a break-up via the official video for ‘Pet Names’. The video, which premiered via RockSound yesterday here, lays out a 21-step plan for getting over your ex, that would undoubtedly go viral as a list on Buzzfeed. In doing so, the band added some humour to a song that deals more with the unhealthy consequences that often accompany the end of a relationship. Vocalist Brent Walsh said of the video: “Everyone has gone through a rough break up at some point. While the song deals with sorting through that relatable process in an unhealthy way, we thought it would be fun for the video to do the exact opposite, giving you our 21 step process for getting over a rough break up. Unlike any video we’ve made yet, much of our time filming was spent improvising and having tons of fun experimenting with different ideas.” ‘Pet Names’ has proven to be a fan favorite with its massive sing-along vocals and infectious command of melody and it will undoubtedly be a highlight of the band’s sets next weekend. You can watch the official video on YouTube here, and the song is also available to stream on Spotify and most of your favorite streaming services.
Hailing from San Francisco, I the Mighty took a bold step forward creatively with the release of their most recent album ‘Where the Mind Wants to Go / Where You Let it Go’ (Rude Records). Already one of the most progressive voices in alternative rock, ‘Where the Mind Wants to Go / Where You Let it Go’ sees the band exploring new territory both sonically and topically. It is a collection of nine artistically mature, meticulously crafted rock anthems that sees lead vocalist, Brent Walsh, tackling the topics that have helped shape his own personal growth since the release of their last album; both in terms of life experience and in regards to more abstract topics. ‘Where the Mind Wants to Go / Where You Let it Go’ is the sort of adrenaline-fueled, kinetic record that creates the perfect balance between experimentalism and the sort of relatable magnetism that is at the core of all the best rock anthems. It taps into a bigger picture that indicates the band is really starting to scratch the surface of what they’re capable as artists. You can stream the record now on YouTube or Spotify and purchase the album through the band’s webstore.
‘Where the Mind Wants to Go / Where You Let it Go’ was anchored by three diverse singles that explored the complexity of the release. While “Silver Tongues” (featuring Tilian from Dance Gavin Dance) and “Where The Mind Wants To Go” exhibit an elevated take on the brand of rock that the band has built their following on, “Chaos In Motion” sees them dipping into previously uncharted territory with the help of producer Casey Bates (Portugal, The Man) and mix engineer Neal Avron (Twenty One Pilots, Walk The Moon). The band premiered “Chaos In Motion” via an OCD-trigger video which was picked up by Viral Thread whose post about the track/visual amassed over 1.3 million plays.
I The Mighty’s current release ‘Where The Mind Wants To Go / Where You Let It Go’ (Rude Records): https://ithemighty.lnk.to/wherethemind
Watch New Video Single ‘Pet Names’: https://www.youtube.com/watch?v=EjOu-Rez0gk&feature=youtu.be
UK Dates: 22nd August – Junction, Cambridge (w/ Don Broco) | 24th August – Reading Festival | 25th August – Leeds Festival
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