Rock band We The Kings have shared their new single, “Even If It Kills Me,” premiering now onAlternative Press. The track is the second single from the band’s forthcoming album, Six, which will be released on July 6th, 2018 via S-Curve Records/BMG. Fans received their first taste of the record with lead single “On My Love,” which premiered last week on Billboard. Pre-orders for Six are available now and include an instant grat download of “On My Love” – for more information, please visit: smarturl.it/WTKSIXPreorder.
When naming their new album, We The Kings set out to check a few boxes. Not only does Six represent the Florida-based band’s sixth full-length album (all of which, from their 2007 Self-Titled through 2015’s Strange Love, beginning with the letter S), but it also pays tribute to the quintet’s honorary sixth member: their fans. As such, the artwork of Six literally features a piece of their fans, a mosaic of those who helped crowdfund the album. It’s a testament to an audience who have rallied behind We The Kings for their entire career to the tune of more than 250 million Spotify streams and platinum-selling success.
Indeed, We The Kings’ storied career has been marked by a deep reciprocity between the band and their fans. When the group–Clark, Hunter Thomsen (guitar), Danny Duncan (drums), Charles Trippy (bass) and Coley O’Toole (keyboard, guitar)-broke out of Bradenton, Florida in 2007 with “Check Yes Juliet,” one of the most iconic songs of the late ’00s pop-punk movement, millions of listeners around the world instantly fell in love with their buoyant spirit and emotionally poignant songwriting.
At its core, Six’s true triumph is its emotional heft. So much has changed for We The Kings since Strange Love–marriage, childbirth, death–and the album’s 11 songs are a tribute to life’s moments, both big and small, and how you never know which is which until much later down the line.