JACKSONVILLE, FL- The Jacksonville Jaguars held their 2018 State of the Franchise event on Thursday morning to a full house of former players, staff, and media. Jaguars President, Mark Lamping, highlighted several areas the Jaguars have grown and a few areas where they must continue to do so.
Jaguars season ticket renewals and new ticket sales have skyrocketed, likely due to their success in the 2017 season which saw the Jags make it to the AFC Championship for the first time since the 1999 Season.
The Jaguars also announced that they will become the first franchise in the NFL with a dog park at the stadium. In partnership with Pet Paradise, renovations will begin this year to design a designated area for visitors to bring their pets to watch the game. The Jaguars also announced a partnership with Veteran Owned and Operated apparel business, Grunt Style. A rebranding of the north end zone pool and cabana area will take place this offseason and will now be called Camp Grunt Style.
The big announcement of the day, however, was the introduction of the all new uniforms for the 2018 season and beyond. Abandoning the multi-layer numbering and large color panels, the Jaguars have adopted a more simplistic style. While the claim was to “return to tradition” the Jaguars have opted to stay with the all black home uniforms instead of the “traditional” teal which the team wore in their first seven years. The alternate teal tops pictured below may be worn up to three times while the all teal uniform will be worn for their Nike Color Rush game versus the Tennessee Titans on Thursday, December 6th. The Jags also opted to return to an all-black, glossy helmet with Jaguars logo, abandoning the often criticized flat black and gold metallic flake helmet.