|All the Colors. See the Colors. Feel the Colors… on a kaleidoscopic audiovisual voyage with Beck as your guide. Available exclusively at apple.co/ColorsMusicVideo, “Colors” is the dazzling new video directed by Edgar Wright (Baby Driver, The Cornetto Trilogy, Scott Pilgrim vs. The World), that brings the title track of Beck’s current album to vivid multi-hued life, aided and abetted by kinetic choreography by Ryan Heffington. Beck and Wright’s collaboration on the “Colors” video has resulted in something completely alien yet strangely familiar, as if an extraterrestrial culture had accidentally intercepted a transmission of a Busby Berkeley film—and chosen to create their own sequel.
Apple Music is home to the best music video-watching experience available anywhere — all ad-free. Starting right now, fans can enjoy “Colors” and other amazing Beck music videos on Apple Music at http://applemusic.com/musicvideos.
“Colors” is both the namesake and mission statement of Beck’s 13th album (and sixth to crack the U.S. Top 10), released October 13, 2017 by Capitol Records (and streamed 212 million times since). Following up 2015 GRAMMY Album of the Year winner Morning Phase and featuring “Dreams,” “Wow,” “Dear Life” and “Up All Night” (Beck’s third Billboard Alternative #1), Colors has been hailed as “yet another milestone” (WALL STREET JOURNAL), “a euphoric blast” (USA TODAY) and a “classic, sneakily inventive, massively catchy” (AV CLUB) album “that proves that Beck is still one of rock’s most intrepid inventors” (ENTERTAINMENT WEEKLY).
“Colors” is directed by Edgar Wright and choreographed by Ryan Heffington. The video was produced by Bridgitte Pugh and executive produced by Nina Soriano for Anonymous Content.