Ticketmaster (NYSE: LYV), the global market leader in ticketing, today announced an extension of its ticketing partnership with the National Basketball Association (NBA).
Ticketmaster will deliver leaguewide enhanced digital ticketing capabilities that improve the fan experience and create a more personalized in-venue experience. Such capabilities are already being utilized by several NBA teams. Ticketmaster will also continue to power NBATickets.com, the Official Resale Marketplace for the NBA, WNBA, and NBA G League, which lets fans easily and safely transfer and sell verified tickets.
The NBA will continue to leverage expanded marketing services including leaguewide fan analytics designed to strengthen digital marketing efforts and reach fans on both a local and national level.
“We are pleased to extend our partnership with Ticketmaster, helping us continue to deliver the most fan-friendly ticketing experience possible and provide our fans with a trusted, convenient place to buy and sell tickets,” said Amy Brooks, NBA President, Team Marketing & Business Operations and Chief Innovation Officer.
“More than anything else, basketball fans care about what happens on the court, and this extended partnership provides them a ticketing experience that is easy and convenient, allowing them to focus on the game itself,” said Greg Economou, Chief Commercial Officer and Head of Sports for Ticketmaster, North America. “We’re proud to continue providing the best software platform to power the NBA’s ticketing marketplace, while also providing clubs with insights and technology that allows them to better serve their fans – which is the core of our shared mission.”
Twenty-four NBA teams currently use Ticketmaster as their secondary ticketing provider.