Heavy metal frontrunners INCITE released their brand new album, Oppression, in late April via Minus Head Records. The album features the track “Life’s Disease”, which INCITE is bringing to life today via new, state-of-the-art 360º virtual reality filming technology. This is the first music video ever filmed by a heavy metal band that utilizes this technology.
Today, the Wall Street Journal is premiering the “Life’s Disease” music video via Speakeasy. In the post, WSJ and INCITE vocalist Richie Cavalera chat about the use of 360º virtual reality in music videos and how this could impact the future of music videos as a whole. Watch “Life’s Disease” here: http://blogs.wsj.com/speakeasy/2016/05/18/incite-mixes-heavy-metal-and-virtual-reality-in-their-new-video-exclusive/
Video director Robert Sexton states, “INCITE‘s “Life’s Disease” is the first-ever concept-driven heavy metal video shot in VR. We trapped the audience in various 360º environments where we built an occult underworld packed with imagery that’s designed to whip viewers into a state of frenzy. The visual action is designed to draw attention to specific details of the narrative and performance, but the audience can also explore the space on their own terms.
VR is defining the future of both shared viewer experiences and storytelling. We’re pioneers in this space. Every piece of content we create forces us to reinvent everything we know about filmmaking and how an audience interacts with a story.”
The track features Minus Head labelmate All Hail The Yeti lead vocalist Connor Garritty, who also makes a guest appearance in the music video. Richie Cavalera discusses the music and Garritty’s cameo: “Life’s Disease is a song that I feel everyone can relate to! Whether old, or young, a metal head, or not, you’re going to dig this song. The vibe is unlike any Incite song before – it’s very chuggy and has a bass line that crushes, not to mention our labelmate Connor ofAll Hail The Yeti brings some killer screams to it so it just became an instant stand out on this record.
This 360º VR video will set it apart from everything else. We have always pushed our videos to be pure art and leave you speechless. Videos are huge to us and this one is our monster. It’s very dark and next level for sure – possessions, insane asylums.”
INCITE will begin the second leg of their tour with headliners DevilDriver and special guestsHoly Grail and Hemlock on June 13, headlining three dates prior. See below for all upcoming tour dates and buy tickets here.
INCITE U.S. Tour Dates with DevilDriver, Holy Grail and Hemlock
6/8 – Austin, TX @ The Dirty Dog – no DevilDriver; Incite headlines
6/9 – Houston, TX @ Walters – no DevilDriver; Incite headlines
6/11 – Atlanta, GA @ 529 – no DevilDriver; Incite headlines
6/13 – Columbus, OH @ Park Street Saloon
6/14 – St. Louis, MO @ Fubar
6/16 – Albuquerque, NM @ Sunshine Theater
6/17 – Window Rock, AZ @ Window Rock Sports Center
6/18 – San Diego, CA @ Brick By Brick
6/19 – Glendale @ Complex, CA – no DevilDriver; Incite headlines