“Lucas Oil 200 Driven by General Tire” set for Saturday, February 13 at 4:30pm EST
DAYTONA BEACH, Fla. (Feb. 8, 2016) – General Tire is building on its new partnership as the Official Tire of the ARCA Racing Series Presented by Menards and will become the presenting sponsor of the upcoming ARCA season-opening race at the “World Center of Racing.” The race scheduled for February 13 at the legendary Daytona International Speedway will now be known as the “Lucas Oil 200 Driven by General Tire.” This 80-lap, 200-mile event kicks off SPEEDWEEKS® at Daytona, the first of two races on Saturday night, Feb. 13. Following the Lucas Oil 200 Driven by General Tire, the stars of the NASCAR Sprint Cup Series will take center stage with the Sprint Unlimited. Both races will be the first stock car events at the facility since the completion of the DAYTONA Rising project, $400 million renovation that transformed the speedway into the world’s first motorsports stadium.
“For us to be a part of stock car history at the legendary Daytona International Speedway is beyond words. We are truly excited and honored to partner with the track and join our great friends at Lucas Oil in support of the ARCA Racing Series.” said Travis Roffler, director of marketing for General Tire.
“We are excited to have General Tire serve as a presenting sponsor,” Daytona International Speedway President Joie Chitwood III said. “The Lucas Oil 200 Driven by General Tire as well as the Sprint Unlimited will deliver an exciting racing doubleheader for fans who will be experiencing the new amenities in the motorsports stadium following the $400 million DAYTONA Rising redevelopment project.”
“It’s very appropriate for the on track racing debut of General Tire in the ARCA Racing Series presented by Menards to coincide with the inauguration of the amazing DAYTONA Rising project,” said ARCA President Ron Drager. “It’s an honor and a privilege to race at Daytona, as it has been for ARCA since 1964, and our entire series looks forward to the 2016 Lucas Oil 200 Driven by General Tire.”
The multi-year agreement will make General Tire a Promotional Partner of Daytona International Speedway. Branding for the 100-year old tire company will be visible at the pre-race stage, the flag stand and in victory lane. General Tire plans to announce additional ARCA Racing Series entitlements in the coming week.