Nothing More impacted Billboard‘s rock charts with the first two singles from its 2014 self-titled album, “This Is the Time (Ballast)” and “Mr. MTV.” The songs reached No. 2 and No. 12, respectively, on the Mainstream Rock Songs chart, so naturally the Texas hard rock band is hoping its luck will hold with upcoming single “Jenny.” But the quartet also wants the song to make an impact far beyond radio play.
Singer-percussionist Jonny Hawkins tells Billboard the story behind #IKnowJenny, a worldwide initiative Nothing More is spearheading to encourage discussion about mental illness and help dissolve its stigma. Nothing More put together an information center about mental health and available resources on a specially created Tumblr site, which it calls “a place [for] fans to learn more about emotional health and how to find help via our partners.”
Such organizations as To Write Love on Her Arms, Young Minds and The Jed Foundation are partnering with the band by sharing data from Nothing More’s Tumblr site on their own social media sites. A PledgeMusic campaign to raise money for the partner organizations (by selling band merch and tickets) is in the works, and Nothing More is also working with the public service department of the National Association of Broadcasters to get word out about the campaign.